LLM visibility is how often and how prominently a brand appears in responses generated by large language models. It has become a distinct marketing measure because buyers increasingly ask AI tools for recommendations, making presence in those answers a direct driver of consideration.

LLM visibility is the new version of being on page one, except you cannot see the results page and you will never know which queries excluded you. If an AI does not mention you when asked who to hire in your category, you were never in the running. Measuring and improving that presence is becoming a core marketing job rather than an experiment.

Example:

Asking an AI the questions your buyers would ask, and recording whether your brand appears, is the practical starting point for measuring visibility.

How do you measure LLM visibility?

By querying AI tools with the questions your buyers would ask and recording whether and how your brand appears in the generated answers.

What improves LLM visibility?

Being mentioned consistently across credible sources, publishing clearly structured and factual content, and building recognition for a specific, well-defined category.